The bigger they come, the harder they are to ignore
Oversized Postcards (some as large as 8x13.5) are becoming a BIG thing this year among marketers. Postcards already enjoy the benefit of having some of the best return on investment for direct mail marketing. Add to that bigger pieces that demand the attention of the mailbox holder and you’ve hit a postcard marketing jackpot. Expect to see many more of the larger postcards in your own mailbox this Fall.