Postcard collecting is called deltiology and it is big business for those who make it their hobby.
The holiday season is big business for many companies and the right marketing message sent at the right time can be critical for having your voice heard in the crowd. Direct Mail marketing can be very effective. Here are 4 tips for creating a really good holiday marketing postcard.
Share Some Cheer
The holiday season is filled images and words that fill people with memories of the season’s traditions and happy events. If you are going to send out direct mail during the holidays, participate in...
The bigger they come, the harder they are to ignore
Oversized Postcards (some as large as 8x13.5) are becoming a BIG thing this year among marketers. Postcards already enjoy the benefit of having some of the best return on investment for direct mail marketing. Add to that bigger pieces that demand the attention of the mailbox holder and you’ve hit a postcard marketing jackpot. Expect to see many more of the larger postcards in your own mailbox this Fall.